After years of questions and cautious investment, Cisco has made its position clear: BroadWorks is here to stay.

DP Venkatesh’s recent blog post doesn’t just reaffirm Cisco’s commitment to the platform, it sends a long-awaited message to the entire BroadWorks community. To the service providers who’ve built their portfolios around it. To the former BroadSoft teams who shaped it. And to everyone who’s waited, often with frustration, for clarity on where it fits in Cisco’s long-term strategy.

That clarity has finally arrived.

But let’s be realistic: the market has moved on. So while the commitment is welcome, it won’t, on its own, unlock a sudden wave of platform investment. The dynamics are different now. Many SPs have focused on other growth areas — or diverted spend altogether.

That’s exactly why this moment matters.

Because with certainty now back on the table, BroadWorks owners have a renewed opportunity — not to restart from scratch, but to leverage what they already have. Thousands — in many cases, millions — of users are still active on BroadWorks platforms today. That’s a commercially powerful position. But only if it’s used strategically.

This is not a call for blind reinvestment. It’s a call to make the most of the asset that’s already generating value. To ask:

  • Are we actively monetising our base, or just billing for dial-tone
  • Have we identified the segments within that base where we could deliver more?
  • Are we protecting high-value users from the pull of Teams, Zoom, and others?
  • And most importantly: are we clear on what we want BroadWorks to be over the next 2–3 years?

At CloudBoost, this is the work we do every day.

We support BroadWorks providers not just with product knowledge — though we’ve got that in depth — but with real-world commercial insight. With connections across Cisco, long-standing relationships within the BroadWorks ecosystem, and hands-on experience working with CSPs around the world, we help define the strategy that’s right for your business. Whether that’s:

  • Maximising the revenue potential of existing users

  • Identifying growth segments within the base

  • Mapping transition strategies (where needed) to adjacent Cisco platforms

  • BroadWorks is no longer a question mark. It’s a viable, valuable, and now officially supported foundation.

The next chapter belongs to the providers who use that foundation wisely to strengthen margins, sharpen positioning, and build relevance into their long-term UC offers.

CloudBoost is here to help accelerate that process.

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