Category: Navigating the UC & CX Landscape

The Unified Communications (UC) market is evolving, with margins shrinking and price-driven decisions taking center stage. Resellers face a critical challenge: how to sustain profitability in a commoditized landscape. However, this shift also presents a unique opportunity. By focusing on Enhanced Solution Portfolios (ESP) that encompass customer engagement, compliance, and AI-driven solutions, resellers can unlock new revenue streams and deepen customer relationships. Discover how to transition from traditional UC sales to a solution-based approach that not only meets customer needs but also positions your business as an essential partner in their success.

Introduction Customer Experience (CX) is becoming a key differentiator for businesses. While many organisations already use Unified Communications (UC), they increasingly need better customer engagement solutions to stand out. For resellers, this shift presents a…