After years of questions and cautious investment, Cisco has made its position clear: BroadWorks is here to stay. DP Venkatesh’s recent blog post doesn’t just reaffirm Cisco’s commitment to the platform, it sends a long-awaited…
The Unified Communications (UC) market is evolving, with margins shrinking and price-driven decisions taking center stage. Resellers face a critical challenge: how to sustain profitability in a commoditized landscape. However, this shift also presents a unique opportunity. By focusing on Enhanced Solution Portfolios (ESP) that encompass customer engagement, compliance, and AI-driven solutions, resellers can unlock new revenue streams and deepen customer relationships. Discover how to transition from traditional UC sales to a solution-based approach that not only meets customer needs but also positions your business as an essential partner in their success.